Fashion Revolution day is April 24th and as it's a movement we whole heartedly get behind we will spend the next week supporting it.
You might not have heard about the Fashion Revolution movement - yet - but undoubtedly you heard about the terrible tragedy at the Rana Plaza building in Bangladesh.
The Fashion Revolution is a movement that is driven by the memory of the 2013 collapse of a factory complex containing multiple manufacturing projects supporting numerous brands worldwide. 1,138 factory employees died and 2,500 were injured.
Who makes your clothes?
The first Fashion Revolution Day took place on April 24th, 2014 - the one year anniversary of the Rana Plaza tragedy. On this day, 1,000s of participants in over 60 countries wore their clothes inside out so that the manufacturers’ names of their clothing were visible. The #FashRev hashtag and the selfies taken with the inverted clothing is a way to remind manufacturers that consumers care about the employees making their clothes.
We're happy to talk about the factory where we make our tees. In fact we're so proud of working with them because they do such a great job not only in using organic materials but also in making sure workers conditions are good that we talk about them every chance we get.
In fast fashions billion dollar industry it's easy to get caught up in the glamour and forget what lies behind that pretty top in the store.
We love that the Fashion Revolution organisation is shining a light on this and encourage all of you to get involved.
Put on a piece of clothing inside out so the label is visible
Snap a picture
Share it and tag the brand who made it and ask #whomademyclothes
We'd love to change the clothing industry to a better place and believe that we as consumers hold the key to that change.
Fashion Revolution make the important questions and expectations that consumers have more visible. Check out the video on the movement here: